Last updated on April 24th, 2024 at 10:59 am
How to Promote a Promotional Reel
If you want to create a video for your reel, you need to learn how to create a script, record your reel in portrait (or vertical) format, add audio, and close with a call to action (CTA). This article will walk you through each step in creating a reel video.
Create a video script
If you’re preparing to create a promotional reel, you should write a script. The more information you have about your video, the better your script will be. Creating a script is a process, so be prepared to spend some time planning. But the more you plan in advance, the easier it will be on shoot day.
The first step in writing a script is identifying the point of the video. It should answer a question that your target audience may have. Whether the question is personal, a joke, a sales pitch, or some other factor, you need to identify the point and purpose of the video.
Add audio
To make your reel more engaging, add audio. Audio is a great way to capture your viewers’ attention and hold their attention for a longer period of time. However, it must be well-integrated into the ad content, so that it blends seamlessly with it. It is also important to consider users with hearing problems, or those with volume turned off.
To add audio to your Instagram Reels, you can take advantage of the app’s built-in audio library. It is possible to select a single segment of an audio clip or use it across several clips. You can also use audio created by you or someone else. Remember to credit the creator of the audio if it’s sourced from a public Instagram account.
End with a CTA
Using a CTA at the end of your reel can be a very effective way to get prospects to tap and learn more about your products or services. This tactic is especially useful for Instagram Reels, where the swipe up option doesn’t work. Instead, you can use on-screen text or audio to encourage viewers to click on the CTA. For example, Sainsbury’s uses an on-screen caption that contains a CTA. If you use this tactic, make sure to start with an attention-grabbing first-line copy that entices viewers to tap and learn more about what you offer.
Another effective tactic is to use captions to summarize the most important points in the reel. For example, if you’re promoting a new product or marketing initiative, use the caption to include a link to learn more. You can also use Instagram’s story feature to promote your reel. If you want to get more exposure, you can also use paid advertising tools to boost your reel’s reach, like Promote Your Page or Instagram Ads.
Include a challenge
Including a challenge in a reel can be a fun way to introduce your product or service. Some brands, like Sephora, have teamed up with influencers to use Reels to promote their products. These influencers are known for their loyal following and can help you get more exposure for your product. Nike and Walmart also regularly use influencers as part of their marketing strategy. But it’s important to note that an influencer doesn’t necessarily have to be involved in the process.
When creating a Reel, try to find content that has gained positive feedback from your audience. Don’t simply recycle content from your archive. Try to add fresh elements and make it unique. Remember to share your content across different platforms, too.