So you own a Jiu Jitsu school?
(Or maybe you're just starting one)
Jiu Jitsu is actually one of our favorite martial arts. Reason being? It has an incredible amount of leverage (no pun intended!)
Jiu Jitsu is one of the only martial arts that doesn’t require you to get hurt in the process of learning, yeah you tap out- maybe you get some bruises- but nothing like getting a rib broken or punched in the mouth! When it comes to marketing it to parent’s we’ve seen leads for as low as 78 cents a lead!
So how do I drive people to my school?
Now you’re a new school!
“But I’ve been open for 5 years!”
No, you’re still a new school. Reason being? If you have not been advertising, and marketing- no on knows your name- no one trusts you, you are new to people who don’t know you.
So you have to become known! you have to start advertising, and what better way than through facebook? It’s very specific- you can target the right kind of people to come fall right into your lead gen!
So what happens? We write ads based on who you are, and we make videos, take pictures, once you approve- we run ads and tweak the copy until it becomes a lead converting funnel!
So how do I respond to these leads?
Theres a VERY specific way we recommend you respond to these leads. You must use certain techniques made by the wolf of wallstreet himself Jordan Belfort who coached our staff, who writes your scripts and trains you.
For a very brief overview, here’s a video made by CEO Jayson Rosero himself =>
Upon responding to leads
Have a conversation- always remember! You must establish rapport, care about your potential customers! But don’t go off to pluto talking about the weather and such!
Take care of their needs, and find what pains them! What makes our scripts so powerful is the fact that it asks questions, less invasive to invasive, and uses everything they say as artillery to fire at them! Their pain points, their why’s and their why they wouldn’t in such a stealthy manner it should be illegal!
"I'm not sure/ I'll think about it!"
“Procrastination is one of the biggest reasons why I’ve opened up this school actually. Here I have 2 students, students who came in after they’ve been attacked, and students who were ready for when the moment came before it even happenned.
Which one are you?”
"How much does it cost?"
“I don’t know, I don’t have enough information about you yet. I want to get to know what exactly are your needs so I can work out a price for you- because I’m not sure what you’re looking for yet.”
"Can you send me some info?"
Usually this doesn’t happen but once they ask you for a website or such- you can always respond with this:
“Of course! Now what is it that you’re looking for so I could give you the right info?”
"I have to talk to my wife"
Now here’s where things get tricky! Everyone needs to talk to their wife or their husband for “confirmation” now there’s 2 ways to handle this.
- “My friend, what do you think they’re going to say? Do you think they’re not going to like the idea? If you think they’re going to like it, why don’t we get you both in the school to try it out!”
- “I completely understand, can we talk to your husband/wife together so I could answer any questions they might have? You never know what they’re going to ask!” (smile and laugh)